Sprint Experience 2010

Client: JHE Production Group

The Sprint Experience 2010 debuts in Daytona featuring a customer rewards trailer, a NASCAR simulator trailer, and the largest mobile LED screen trailer in the U.S.

JHE Production Group turned to SPEVCO to build the new Sprint Experience for NASCAR's Sprint Cup Series.  It can be enjoyed by fans at every race all year long.  The 100'x100' footprint features 3 new custom built 53'  trailers.  A 19'x32' LED screen raises from a trailer in the center of the exhibit and plays content showing fans enjoying the experience, the Sprint Cup girls, scenes from the race and promotional material for Sprint.  A single exapndable trailer has  8 NASCAR simulators inside where fans can challenge each other acting like their favorite driver.  A stage and awning trailer houses the customer rewards area and VIP lounge.  The whole interactive experience of this footprint makes it a big hit with NASCAR fans and a great branding opportunity for Sprint.  Thank you JHE for the opportunity to build this project.