Panasonic Mobile 3D theatre

Client: Next Marketing

Panasonic is leading the way in 3D TV technology. Next Marketing brought them to SPEVCO to build a 53' mobile 3D theatre trailer. The RDV platform provides the perect layout for this program -

To emphasize Panasonic as a leader in High Definition TV technology, Next Marketing (nextmarketing.com) challenged SPEVCO to create a Full HD 3D Home Theater environment that could be taken on the road. The solution was a 53’ Rapid Deployment Vehicle (RDV), complete with a registration/informational area in the rear pod section and a 35-person theater in the front stage and awning area. The registration area included six 50” Panasonic Plasma displays and two 58” Panasonic Viera Plasma display kiosks while Panasonic’s 103” Plasma display and Panasonic’s Full HD 3D Blu-ray player provided main attraction in the theater area. Panasonic’s Full HD 3D Home Theater Tour also included two, 28’ straight trucks, originally built by SPEVCO for the Panasonic Living in HD Tour in 2007, that are equipped with 25-person Full HD 3D theaters similar to the RDV setup. The three, custom-built vehicles visited corporate headquarters of retailers, trade shows, universities, and athletic events across North America to help consumers understand 3D TV technology and provide first-hand experience with Full HD 3D home entertainment.