McDonald's Music Experience Tour

Client: Eventus Marketing

Eventus turns to SPEVCO to provide the platform and do the "heavy lifting" for this tour...

SPEVCO provided an expandable trailer when McDonald’s held a promotion aimed at the Hispanic market. The goal was to promote awareness of its HACER school scholarships, a program that is managed by the Ronald McDonald House.

At the request of ad agencies Eventus Marketing and Alma DDB, SIA Interactive developed three technological solutions related to Latin music. The games were set up at McDonald’s branches in the cities of New York, Miami, Chicago, Dallas and Los Angeles.

A great number of people were drawn to the games by their passion for music and the company was able to let the community know more about the social work done by the Ronald McDonald House.

SPEVCO was intrumental to the success of this tour by providing the equipment and operating the tour.