Lowe's Kobalt Exhibit Trailer

Client: Apple Rock

Lowe's puts American Chopper on 2010 tour to promote the company's Kobalt tools line...

Lowe's took it's custom built Ameriacn Chopper on tour to stores throughout the country to generate buzz around the Kobalt Tools line...

SPEVCO upfitted a 38 foot single stage and awning trailer to display  the chopper and have Kobalt tools and tool boxes on display.  The exhibit included interactive internet LCD screens to engage consumers.  The tour was operated by SPEVCO and was a huge hit... several stores saw increased traffic on show dates.  Also, a few NASCAR personalities appeared at select stores.