IRWIN TOOLS Product Demo Trailer

Client: HB&M rolls IRWIN tag trailer

HB & M turns to SPEVCO to help custom finish a tag trailer to do product demos for IRWIN TOOLS mobile marketing efforts.

HB & M Sports brought IRWIN TOOLS to SPEVCO to produce an interactive exhibit that utilizes the hands on use of tools.  The trailer has a stage and awning area that invites consumers in to watch product demos.  This event activation works well at high profile events such as NASCAR races.  Having a presence outside the track helps IRWIN tie in their sponsorship to the event...