Home to the Future Mobile Tour
Client: Time Warner Cable
SPEVCO's RDV or Rapid Deployment Vehicle provided the perfect platform for Time Warner Cable's Home to the Future mobile marketing tour.
The home of the future is possible today with Time Warner Cable’s digital technology package which provides customers with digital television, digital phone and high-speed internet access for one low price. Therefore, the perfect partner to create and operate the company’s mobile marketing vehicle was Spevco – the only company known for understanding and providing the latest technology, in the best designed and built vehicles, for the lowest price in the industry today.
The design of the exhibit embraced Time Warner’s hexagonal graphic design at a multitude of levels. From the exterior of the exhibit, there were six visible zones. The main vehicle, a hydraulic wonder in itself offering expandable pod rooms and over 1,000 square feet of display space, was covered with brand designs embracing brightly colored hexagons. A glass front that allowed guests to see inside the exhibit and view marketing videos from several plasma screens mounted inside the exhibit.
Sitting atop the vehicle was an illuminated 10’ x 20’ tower that created height for the exhibit to make it more visible when parked among other exhibits on the tarmac, and showcased the “Home to the Future” theme in bright orange, yellow and purple graphics. The tower’s DEON lights also changed colors to mimic the color-branded marketing videos that were playing on the internal screens – orange for digital cable, green for digital phone, purple for hi-speed internet, and yellow for Sprint phones.
Additionally, four illuminated kiosks were placed in front and to either side of the exhibit, creating an entry portal for the exhibit. Each kiosk/towers was 6’ wide by 12’ tall by 6’ deep and was color coded with graphic wraps describing the specific services offered by Time Warner and its tour partner, Sprint. The glowing and informational towers added to the evening ambiance of the exhibit. However, these kiosks also served a two-fold purpose in that they were portable and could be separated from the main vehicle to stand alone at malls and other indoor venues. When used in this way, each kiosk was rigged with shelving to display products and a 42” plasma screen to play marketing videos showcasing each individual service, and were manned by Time Warner and Sprint representatives.
The main exhibit itself simply could not be ignored. A sleek, stainless steel entrance ramp brought guests to the first room in the Home of the Future – a glass front kitchen. Every room in the exhibit contained contemporary graphic representations of items that would be found in each room along with 3-D representations real pieces of furniture.
The kitchen had contemporary wall placards showing clocks, coffee makers and spices interspersed between real stainless steel appliances. Four 42” plasma screens were stationed at the front of the kitchen, with two facing the glass wall and two positioned immediately behind them facing into the kitchen. Live cable feeds allowed live broadcasts of CNN and TNT, with “Home to the Future” commercials running between live programming. The weather channel was shown in a state-of-the-art refrigerator monitor, and TNT was also being shown on yet 42” plasma mounted on the dining end of the kitchen. The first of six hexagonal display tables (custom fabricated by Spevco), housed digital phone service description boxes and mounted Sprint sample phones. A corner table created a workstation and held a laptop with hi-speed internet access.
Beyond the kitchen was the living room which was divided into a home office display area and an entertainment area. A large hexagonal display table in the center of the office area housed laptops hardwired to Time Warner’s Roadrunner hi-speed internet services and monitors showing live HBO Family and CNN broadcasts. The entertainment area was every “Techie’s” dream. A table housed remotes for four LED screens showing “Home to the Future” branding videos, as well as a 62” LED screen showcasing AOL Music On-Demand. Another corner workstation housed another laptop, digital phone and sprint phone service, and audio accessories.
Two rooms remained in the “Home of the Future”. At the rear of the exhibit was the bedroom, with two 52” LED screens, one showing On-Demand movie trailers, the other showing branding videos. Another work station mimicked the internet and phone accessories offered in the living room.
Adjacent to the bedroom was a play room housing another hexagonal display table complete with remotes, and a 52” LED showing live cartoon network broadcasts.
The last room in the exhibit was the “Future Room”. A surround sound system and special wiring allowed the “See what New is” Time Warner promotional video to play simultaneously on four monitors, and a corner work station again housed digital phone and Sprint phone service information.
To say the least, this exhibit was a technological wonder and a real feat for the Spevco IT crew. Over a mile of Category 5e cable was used, and a Balloon system allowed the network to switch live, hard-wired feeds to whatever source was targeted throughout the exhibit. Twenty Samsung flat screens, a 12 Hewlett Packard laptops and 50 sample phones from Sprint were all operated from an elaborate AV equipment system room located at the end of the exhibit.
Guests visiting the exhibit marveled at the technology offered by Time Warner. Little did they know that an equally marvelous feat had been accomplished by the Spevco team to flawlessly deliver each digital service flawlessly every time?