GSK Winner's Circle Mobile Tour

Client: Lighthouse Marketing, LLC.

Lighthouse Marketing partners with SPEVCO to provide an exhibit that creates a buzz. The solution was powerful enough to stay on the road and spread the message for over 3 years !

Spevco was engaged by Lighthouse Marketing, LLC. to help build and operate the Winner's Circle mobile tour.  This tour followed the NASCAR circuit from 2005 through 2008. 

The GlaxoSmithKline ("GSK") Winner's Circle mobile tour was established to introduce and educate men and women who are trying to quit smoking on the replacement therapy line of quit smoking products Commit, Nicorette and NicoDermCQ.  The medium that the Winner's Circle mobile tour used to reach and educate vast numbers of potential consumers was by traveling to NASCAR Sprint Cup races throughout the U.S.  Included below are a number of activities in which GlaxoSmithKline Winners Circle patrons had the opportunity to participate in along with a brief explanation of each item. 

Nicorette #24 Race Car Game
This is a Hendrick Motorsports-built authentic race car that contains a state-of-the-art race car game.  The seats within the race car move hydraulically giving the user the sensation that they are actually racing the car.  The car features the same paint scheme of the Hendrick #24 Nicorette race team which competes at select events in the NASCAR Sprint Cup Series. 

Winners Circle Digital Photo Opportunity with Jeff Gordon
Visitors to the GlaxoSmithKline Winners Circle exhibit will also have the opportunity to pose with a Jeff Gordon standee in the Nicorette Winners Circle.  Jeff will even be on hand at each and every race to pose with patrons.  However, it must be noted that Jeff is inanimate and cannot respond to questions. 

GlaxoSmithKline "Monster Golf Cart"
On display consumers will find one of the most unique golf carts to be found.  This puppy is lean, mean and will rip up the green.  Visitors will be able to pose for photos next to this remarkable vehicle.  Unfortunately, for safety reasons, patrons cannot take a spin.

Giant LED Video Wall
This exhibit component is an "eye popping" video wall featuring an action-packed promotional video containing music videos, product commercials, and NASCAR Sprint Cup Series related race action.

GlaxoSmithKline Literature Station / Sample Bin
At this station, consumers will be able to pick up Nicorette Fruit Chill gum samples, smoking cessation literature and coupons to receive discounts on smoking cessation products.  This station will be staffed by coachers that are on hand to discuss quitting smoking.

GlaxoSmithKline Capture ‘n Convert Kiosk
The Capture ‘n Convert Kiosk contains two (2) consumer ePurchase units that allow consumers to order GSK smoking cessation products online.  The Kiosk also contains a printer that allows for a transaction receipt to be printed after a sale.