Burger King FamFest mobile kitchen

Client: Legacy Marketing Partners

Legacy Marketing Partners calls on industry leader SPEVCO to custom build a mobile kitchen for client Burger King FAMFEST tour.

This custom kitchen on wheels can really crank out the burgers and spread the good taste all over the country while on tour.... 

Legacy summarizes the program  as follows:

Your Fam, Your Day, Your Way

Getting together with extended family is important in the African-American community.  To connect to the African-American mom and her family, Legacy created Burger King FamFest — a series of proprietary family reunion-style events across America. 

Moms make QSR purchase decisions based on factors like a "brand for a person like me" and "brand involvement in my community." These insights led to the creation of the community FamFest events featuring chart-topping musicians, headlining comics, and proprietary activities like the Build-a-Whopper race, while positioning BK as more approachable for families.

In addition to considerable exposure and sampling opportunities with the BK Mobile Kitchen, FamFest attracted major supporting sponsors such as Coca-Cola, Mastercard and Boost Mobile.